Tesla Showroom & Configurator
How can we radically reinvent the car dealership experience?
Project Overview
Tesla Motors was radically reinventing the car — and with that came the need for a new car buying experience. Over a multi-year, multi-project engagement, the team at odopod partnered with the brand to reinvent the showroom experience, and design multiple interactive kiosks to support learning, configuring, and purchasing on the showroom floor.
Company:
Odopod
Principle Designers:
Jason Hardy
Steve Knodel
Chelsea Davidson
Grayden Poper
Role:
Designer/ACD
Status:
Launched
The team at Odopod designed a fully orchestrated showroom experience that moved visitors from learning, through to configuring, and finally to purchasing.
“If you haven’t visited a showroom yet, you need to… every part of the experience oozes personalized, innovative technology ”
— Forbes
