Toyota Future-vision
How could shopping for a car be simpler, more confidence building, and maybe… enjoyable?
Project Overview
Toyota’s digital ecosystem lacked a singular vision — managed by multiple stakeholders, sometimes with competing priorities, it lacked cohesion and attention to the end user. I lead a multi-year design effort with a single goal — to streamline and simplify the full Toyota digital experience and make research, buying, owning and repurchasing simple and enjoyable.
Company:
Saatchi LA
Role:
Creative Director
Team:
Countless designers
Principle Designers:
Cody Moiseve
Michael Jackson
Andrew Gucwa
Chris McCall
Status:
Currently in Development
“Their work raises the standard for what should be expected from global corporations”
— Geoff Freed, Director, National Center for Accessible Media