Sephora Collection
How can we uncomplicate
shopping for makeup online?
Project Overview
Shopping online for a physical, tactile product can be difficult — it is nearly impossible to understand things like texture, shine and finish without examining the product first-hand. The team at Odopod partnered with Sephora Collection to design a series of tools and interactions to help online shoppers navigate their lineup, find the right product for
Company:
Odopod
Role:
Associate Design Director
Principle Designers:
Megan Meeker
Hope Reynolds
Team:
4 designers
Status:
Launched
“Sephora has led the pack in mobile beauty retailers... now it's taking a page from games and pop culture.”
— Adweek